Big Duh!August 11, 2007
So, has anyone else seen the new Hyundai ad campaign? I’m assuming their running this drivel nationwide. It’s The Big Duh Savings Event. They’ve taken classical songs and sang them with a one word lyric – duh. If you like the songs (click on that blue link) you can even get a free CD of them when you buy a vehicle! BONUS! You can even make your own duh song.
It is so unbelievably insulting – that I can hardly stand it. If I owned a Hyundai, I would hide all traces of association with them. And, well there’s absolutely no chance I’d buy one now.
I’m always imagining sales pitch meetings – and how some of this stuff goes public. It says A LOT about them – and whoever their target audience is. Sorry Hyundai owners – you’ve been seriously wronged.